To MLM or not MLM?
Multilevel marketing has received a bad rap but I am not sure it deserves it. Admittedly it has failed many people and this is no doubt the reason for its bad press. I know some people for whom it has worked and worked very well. This does not get as much press.
There are many reasons why it has failed for so any people but few if any of the reasons can really be faulted back to the MLM concept itself. I think the biggest reason for the large number of failures is the ridiculous promises of incredible earnings and the implied ease of attaining those earnings. There may be easy ways to make money, MLM is not one of them. To build a business MLM or otherwise requires a good deal of effort.
The second big reason for the frequent failure of the MLM attempt is the focus on building a downline. Most MLMs and I suspect all legitimate ones are setup to sell product. My experience with MLMs though is that everyone focuses on building a downline. If you cannot sell the product and make a living selling the product how can you help your downline to succeed? You need to believe in the product to be able to sell the product. You need to be able to sell the product, to be in a position to help you eventual downline succeed.
The third big reason is that most MLMs are too easy to get into and too easy to give up on. I know two people who attempted a MLM opportunity with the same company. One succeeded and one failed. The one who succeeded had to succeed to put food on the table and a roof over their heads while the one failed tried it as a part time venture. The reason for the failure was the lack of commitment not the part time nature of the attempt.
Many MLM failures also blame their upline. Some uplines are going to be better coaches, teachers, leaders, etc. than others. It is the nature of the business. However, ultimately success in any venture depends the person making the attempt.
I intend to eventually become part of a MLM network. I really like the idea of being able to help someone to succeed and the MLM system provides a great way of doing so. I really like the idea of peer to peer marketing. If I find a great product, it is awesome to share that with others and see them get excited also. Most of us do this all the time already. This is what a MLM opportunity needs to be about! The focus needs to be on the product. I am still looking for that great product!
There are many reasons why it has failed for so any people but few if any of the reasons can really be faulted back to the MLM concept itself. I think the biggest reason for the large number of failures is the ridiculous promises of incredible earnings and the implied ease of attaining those earnings. There may be easy ways to make money, MLM is not one of them. To build a business MLM or otherwise requires a good deal of effort.
The second big reason for the frequent failure of the MLM attempt is the focus on building a downline. Most MLMs and I suspect all legitimate ones are setup to sell product. My experience with MLMs though is that everyone focuses on building a downline. If you cannot sell the product and make a living selling the product how can you help your downline to succeed? You need to believe in the product to be able to sell the product. You need to be able to sell the product, to be in a position to help you eventual downline succeed.
The third big reason is that most MLMs are too easy to get into and too easy to give up on. I know two people who attempted a MLM opportunity with the same company. One succeeded and one failed. The one who succeeded had to succeed to put food on the table and a roof over their heads while the one failed tried it as a part time venture. The reason for the failure was the lack of commitment not the part time nature of the attempt.
Many MLM failures also blame their upline. Some uplines are going to be better coaches, teachers, leaders, etc. than others. It is the nature of the business. However, ultimately success in any venture depends the person making the attempt.
I intend to eventually become part of a MLM network. I really like the idea of being able to help someone to succeed and the MLM system provides a great way of doing so. I really like the idea of peer to peer marketing. If I find a great product, it is awesome to share that with others and see them get excited also. Most of us do this all the time already. This is what a MLM opportunity needs to be about! The focus needs to be on the product. I am still looking for that great product!
posted by John at 2:16 PM
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